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Founder Admin › VOC vs Ads Comparison

VOC vs Ads Comparison

Compare ad copy to VOC data: resonance scores and overlooked themes.

Setup

Import from Ad Library (optional)

Paste a Meta Ads Library URL to scrape ad copy for this client. You can then run comparison against Ad Library ads or in-app ads.

VOC segment (3 steps)

Narrow the VOC data to compare against. Each step filters the next.

Leave all unchecked to use all dimensions in the selected project/source.

Select a source to load dimensions.

Run comparison

Results

Running comparison…

Ads by resonance

Resonance = share of VOC themes that appear in the ad copy (keyword overlap).

Overlooked VOC themes

Themes that no ad in the set addresses.

    Run a comparison to see results.